"The artistic image cannot be one-sided in order justly to be called truthful, it has to write with itself dialectally, contradictory phenomena.” -Leo Tolstoy

We completely understand that as filmmakers how we choose to record and photograph the subjects of this documentary and podcast project will have profound implications on the interpretive meaning of the final product. We recognize that the filmmaking choices of framing, focal length, editing and sound mix all inscribe a certain subjective point of view. We agree with the legendary cinematographer Haskell Wexler who states that “all documentary filmmaking, in one way or another, by the very selection of what lens they use, what time of day they shoot, what people are in the shot and what remains in the film…becomes the filmmakers reality…and they don’t necessarily represent the truth.” 

Our earnest desire is to acquire as much of a holistic understanding as is humanly possible concerning the subject of ethical shopping. Leonardo Da Vinci wrote that “the greatest deception that men suffer from is their own opinions.” In order to overcome this potential self-deception we will be inviting divergent voices to discuss both sides of particular issues that relate to this movement.  Eventually this segment of the website will host that discussion.